Branding
Layr brand guidelines
Everything you need to talk about Layr - logos, colors, and the principles that shape our identity.
Logos
Use the primary logo whenever possible. Maintain clear space and do not alter the wordmark.
Primary logo
Full color wordmark on light backgrounds.
Inverted logo
White wordmark for dark or branded backgrounds.
Color palette
Our palette is anchored in a warm, confident orange. Use brand 600 for primary actions and accents.
Brand 600
#ea580c
Brand 700
#c2410c
Brand 400
#fb923c
Brand 200
#fed7aa
Brand 100
#ffedd5
Near Black
#1c1c1e
Voice & tone
- Clear over clever. Plain language beats jargon, every time.
- Evidence first. Make claims you can back up.
- Calm confidence. No hype, no fear - just useful signal.
Need something specific?
Reach out for high-resolution assets, vector files, or interview requests.
Contact our team